Writing is not easy, Good writing is crafted. Each word is thought about, each word is put together correctly and each paragraph is a work of art. Writing is edited and edited again until it is just perfect. Importance of content in digital marketing is that good content is required to attract the audience and increase traffic to the website.
But writing is not only about craft. Writing needs to be accessible. If you are writing about academics, for academics, it must be written in an academic manner. If you are writing a recipe book, the recipes must be appealing to cook. And if you are writing for a website, the words need to attract the reader, who is ultimately, the buyer.
This means the writing, while it needs to be good, has to have an objective. It has to inspire a buyer or a potential customer.
So how do you go about writing good content? Well, you could try it on your own and see what works. Or, you could hire a good content writer. There are many writers out there who have some kind of Digital Marketing degree or diploma that will include content and writing.
The bottom line is you have to find what appeals. Sometimes it is trial and error. It may be a blog that needs to be informative. It may be a blog that needs to show, rather than tell, i.e., using visuals. Perhaps a blog in the form of a story? Or something interactive could work.
There are a few things you must do for strong content or as part of a Digital Content Marketing Campaign.
Plan
Discuss with your team, if you are part of a team. Decide who you are targeting. And then plan a good campaign that will include the content. Decide if you require long-form content together with sharp, witty Social Media posts. Invest in your content, it is going to draw traffic to your site. Don’t be sloppy with it. Decide what you want to write and how you are going to convey your message.
Create
You have now finalized what you are going to write about, so now it is time to create it. It could be a blog, or it could be those Social Media posts we talked about. Either way, know where you are going to place it and know that you want to use all the right keywords and key phrases within your content to increase traffic to your site. Look also at budget, time, and who the best writer is for the job.
Analyze
Once your content is out there, track it. Use Google Analytics, or a similar marketing tool, to monitor if people are reading your content, if they are clicking on links related to your content, or if they are giving up halfway through. You can track how many people read your blog, you can track which country of origin, what age they are and if they follow through and buy something from your Company. Remember that content does not have to be in the form of a Blog. It could be on Social Media or on your website pages, or on specially targeted ads, such as Facebook Ads or Google Ads.
Promote
Once you have your content written for an audience, use Search Engine Optimization to promote it. If you’ve written a blog, put it out there on Social Media. Share widely and wisely. Use SEO in your content but use SEO techniques to promote it too. Never relax and imagine things will promote or sell themselves. They won’t.
Content is very important. Get someone to write for you who has a good command of the language of the article. Grammar and spelling are important. Nobody will take you seriously if you make mistakes. Let your content be easy on the eye and easy to read. Keep your audience captivated. If they are captivated by words, they will be impressed by you. Importance of content in digital marketing is that good content is required to attract the audience and increase traffic to the website.
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